Dynamics 365 Marketing
Design targeted campaigns, automate journeys, and measure marketing outcomes while ensuring compliant contact management. Built to align marketing with sales and customer data in Dataverse.
Core capabilities
Marketing teams can plan, execute and measure campaigns across channels — all while ensuring customer data remains consistent and reachable by sales.
Implementation approach
Typical phased approach to rolling out Dynamics Marketing in enterprise settings.
Discovery & mapping
Stakeholder interviews, existing tool inventory, GDPR/consent requirements, and lead lifecycle mapping.
Build & configure
Segments, template library, journey prototypes, and CRM integration for lead handoff.
Pilot & optimize
Run pilot campaigns, measure engagement, tune deliverability and scoring models.
Scale & govern
Support, training, and governance playbooks for production operations.
Business impact & KPIs
Metrics that marketing leaders commonly track after a Dynamics Marketing rollout.
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